Keeping true to the Art of Fusion, Hublot wowed the watch industry with its bold and completely new material innovation: Magic Gold – the world’s first scratch-resistant gold first unveiled at Baselworld 2012.
The Magic Gold is the proud culmination of 3 years of collaboration and research undertaken by the Hublot team, and remains today a proprietary innovation and material popularized in Hublot timepieces. This revolutionary material is a fusion of 24 carat gold and the latest high-tech materials expertise; an alchemy of gold and ceramic using a complex process and produced at the in-house technology foundry of Hublot’s Nyon Manufacture in Switzerland.
Till today, Hublot is the only brand to offer this material, whose hardness is close to 1,000 Vickers, more than twice that of ‘standard’ 18 carat gold, which only reaches 400 Vickers.
Immerse yourself in the inspiring world of Hublot and its groudbreaking material innovation. Click on the short film to view the impressive making of Hublot’s Magic Gold.